There are Russian vodka companies who crank out their product for pennies per bottle and sold it dirt cheap. A marketing firm recommended they would sell more vodka if they tripled their price. They were right. Same vodka, higher cost, and buying it because they think it's better vodka.
I fucked my way through the 70's, 80's, 90's and the new millennium. Might have had a little more or a little less pussy than some of the mongers reading this. IMO a $1200 pussy does not exist, it's a $250 pussy with a fancy label.