This type of business is quite resilient. That said, several indies whom I see, dropped their rates by about 20% recently. But I have known them for a while and they said they don't do it only for me, they dropped it for all their clients as business is slow. A few AMPs launched "promotions" where they cut their rates by 20-35% until mid December. I spoke with all of them. All say - business is slow, BUT, they would rather keep the rates high and try rake in same amount with less customers vs lowering the rates and attracting more clientele. I spent a good few hours speaking with them about this. They have their logic, they need money now. They don't care about future, when future comes, they will figure it out. So some, more thoughtful, are trying to keep their clients and low their rates. Some increase with a wave of advertising reviews, some keep them as is in a wait and see position. Long story short - those who lower their rates, keep their customers close and keep relatively consistent cash in-flow. Those who keep rates as is may tap into in the cash cushion which they have now. Those who increase on the hype are trying to pump and dump, or milk gullible new clients before NY holidays. All 3 strategies work. Some work better than the others.