Sounds like...a lot of folks are representing "real" photos as "raw, unblemished, show me all the faults so I can pick the one I'm offended by the least"
In this case you're thinking of women as a commodity. I think there's something wrong with you, not with retouched photos.
If you can take a moment to think outside your own perspective, consider that in this industry one's brand and privacy are big concerns. They want to use a pic that makes them look sexy, feel desirable, seem expensive, and highly valued. Best foot (or boob?) forward.
I do photography as a side hustle and shoot about 10 events, and about 100 portraits/headshots a year. In the last decade of my photography side hustle, I've never had a client that chooses a picture that they will distribute in a photo album of website or use for work that will show all of their blemishes in an open, plain, and bland fashion. To me it makes sense that working women who need to advertise will show that pic from 10 years ago when they modeled for a day, or had a semi-pro photog friend shoot and retouch a session for free in exchange for photo credit. Of course they'll use their best pics because it makes them feel good and confident in advertising.
About PH and other places with semi-staged shots on location, they hire someone who comes in to their location, shoots a couple pics with a single light setup real quick and they need retouching and editing because it's a quickly shot picture with not enough adequate lighting and retouching is needed to give it a glamour / studio feel. Without setting up lighting for Glamour shots, gotta photoshop the shit out of the pic. With a heavy hand in Photoshop smoothing over those stretch marks, tightening up those calves and hips, accentuating the breasts and hiding the face--im not surprised... Just move a few sliders over, couple of local adjustments, apply presets. It's a formula the retoucher applies on those pics, you can almost extrapolate what the woman looks like for real if you can see the edits. But maybe that's with a trained eye for those details. Possible the retoucher is in Asia too, where standards for what constitutes "natural retouching" is different from here.
What portrait or headshot or marketing shot is "real" according to your standards? Don't be dicks about it and blame the woman or the pic because you feel led on by a image and your imagination led you to expect something different from reality; this is standard behavior outside this industry too.