Let the market decide. This establishment is clean and modern. The rooms are large and the attendants have been very attractive. Also, AMP rates have stayed the same for about 20 years although tips have increased a little. I am willing to pay $80/hour (33% more). Most of us have seen pay raises of more than 33% in that time. If they lose too many customers, they'll go out of business. If it sticks, unfortunately, we'll see more places doing the same. Time to suck it up buttercup.