I want to see all spas thrive, but this one is just in a bad spot. I'm not so sure that I would call it an industrial "area". The street it is on backs up to S. Washington Avenue, which is the main shopping district in Bergenfield. Secondly, the place is two blocks north of the middle school. Moreover, it is not necessarily the street it is on, but the town in general. These small to moderate sized suburban towns in Bergen County are just not great locations for a "spa" with what is offered. Again, I hope that I'm wrong and that the place does great. For me, I'm staying away (of course, I say that now. If I ever hear that Sophia is back....all bets are off!!!).